There are dozens of rendering plug-ins out there, and finding the one that works best for you can be an exercise in patience, trial and error and maddening late nights trying to get your bump-mapped board-formed concrete walls not look like ass before your early morning client meeting. Architects, in particular, will find a lot to like about VRay (I’ll get to that in a minute). It’s the engine behind turning out believable realizations of your designs no matter the 3D modeling software you prefer. The tools we use to garner that bugged-eyed, jaw dropped ‘wow’ factor response - and also show we are the professional worthy of being hired - are vital to our success. They need hand holding, dumbing down, and most-importantly, they need to be blown away. The first and most important thing anyone in the design industry must understand is that clients don’t think like you do. I should rephrase that: architects, designers and artists are unemployed if they can’t communicate their ideas. Architects, designers and artists are nothing if they can’t communicate their ideas.

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